FLAME provides proof of concept for great events in the City of Logan

This month Logan City Council delivered the FLAME BBQ street festival in Jimboomba.

Over 18,000 people attended the festival on Saturday 17 September 2022, well in excess of the original target of 8,000 and anticipated attendance of 13,000. The registration page experienced over 5,000 registrations in the 4 days leading up the event.

The street festival was developed as a result of feedback provided by the community at the 2019 Jimboomba Summit. Activation of Cusack Lane and street-based parties were identified from the Summit Outcomes, as well as delivery of a range of events from small-scale to large events in the centre.

During event planning a BBQ event was selected from a range of options and BBQ and Beer Roadshow was engaged to help deliver the event. Economic Development and Strategy Branch staff secured funding from the Australian Government’s Building Better Regions Fund to deliver the event.

The event featured BBQ food trucks, dessert and snack food trucks, market stalls, rides, car show, 2 stages with bands and competitions, beer garden at the local tavern and connections to local food and retail businesses.

Aerial photo of FLAME Festival at Jimboomba

Activation of Cusack Lane and Brisbane Street at Jimboomba

Data from event registrations show that residents from across Logan travelled for the event. 33% of attendees were residents of another Local Government, namely Brisbane, Gold Coast and Ipswich.

Feedback on social media was overwhelmingly positive, with attendees praising the concept of the event (music, bbq food trucks, family friendly) and asking for the event to become a common occurrence.

Logan City Council hosts a number of regular events in the city, including Eats and Beats, LEAF, Christmas events, Small Business Month and Seniors Month. The city also has great events spaces including Logan Entertainment Centre and recently opened Kingston Butter Factory.

Council is focusing on strategies that help build the city’s event calendar and grow the value and benefits of existing events through an events acquisition program and community event sponsorship fund.

Events help us to feel more connected and boost the economic, cultural and social fabric of Logan.

The FLAME event in Jimboomba and feedback received proves there is a large demand for great events in the City of Logan, and people will travel from across Logan and South East Queensland for the right events.