Tourism Investment
The City of Logan is a relatively young city and is emerging and benefiting from its proximity to Brisbane and the Gold Coast. With its population now approximately 348,000 residents, more tourism investment opportunities are being presented to the city because of its location and residential growth. Council supports strengthening our tourism sector as it makes our economy more productive, creates jobs and improves our quality of life.
Investment opportunities can be found across a number of areas with a priority on short-term accommodation, cultural, food, outdoor adventure and sporting experiences.
The City of Logan currently receives over 1.1 million visitors each year with over 47,000 international visitors (TRA March 2019).
Why Choose the City of Logan?
Logan’s competitive advantage –
- Approximately 30 minutes’ drive to both Brisbane and the Gold Coast.
- In one hours drive the regional catchment has 3.1 million residents and access to 17 million leisure visitors to Brisbane and the Gold Coast.
- Two “Priority Development Areas” – Yarrabilba & Greater Flagstone – marked as future satellite cities with combined population of 170,000.
- Proven track record of hosting domestic, state and national events, combined with sports and events infrastructure with multipurpose and specialist training venues and an events acquisition program.
- Skilled workforce.
- 217 cultures and ethnicities with strong VFR (Visiting Friends and Relatives) visitation.
- Incentives packages targeted at 3.5 to 5 star hotels and serviced apartments, as well as broader investment attraction incentives in key centres.
View the Tourism Industry Fact Sheet for more information on opportunities in the City of Logan.
Logan City Council works closely with the state and regional tourism organisations who provide leadership to help make our region an attractive destination for tourists, investment and events.
Logan Destination Management Plan 2018-2022
Logan City Council’s Logan Destination Management Plan 2018-2022 communicates Council’s strategic direction for tourism in the city, including specific projects and actions to increase Logan’s pull as a tourism destination, leveraging opportunities that encourage visitors to stay longer. The strategy is about building on Logan’s day trip strengths, focusing on increasing overnight visitors that bring economic benefits and jobs to the community.
Four game-changing tourism projects designed to boost visitor numbers to the City of Logan are the cornerstone of Logan City Council’s new Destination Management Plan (DMP). The plan will build on Logan’s already strong visitor base, including those who attend sports and cultural events and visit friends and relatives.
To activate Logan’s vision for its visitor economy, recommended priorities include –
- a branded hotel or serviced apartment complex;
- destination holiday park;
- adventure water park; and a
- riverine discovery centre.
Identified activation categories include events, food tourism, accommodation, marketing, and attraction and experience opportunities. In addition to this, there is a need for strong governance and partnerships.
An executive summary of Logan’s Destination Management Plan is available.
Tourism Investment Support
Logan Office of Economic Development provides facilitation services to potential investors including –
- Assistance with site selection and site visits
- Information on market trends
- Assistance with the development application process
- Coordinated one-stop-shop assistance for major projects
- Introductions to local companies and service providers
- Facilitation of meetings with key local and state tourism stakeholders
- Situation Analysis, experience development and Destination Marketing
