Greater Brisbane is experiencing a boom in visitor numbers and unprecedented investment in new projects to boost the visitor economy. The Brisbane Region currently receives 9 million visitors staying 51 million visitor nights. Investment in tourism infrastructure and hotels has increased across the region with visitation growing at 8% per annum. (Brisbane Marketing 2019)
The City of Logan has a range of tourist attractions and experiences, coupled with an events acquisition program and proven business travel market. The city currently has 318 accommodation rooms but opportunity exists to increase this supply to meet growing demand.
Development incentives are available for eligible new hotel developments that achieve a 3.5 to 5 star rating.
Short-term Accommodation Study
Logan City Council commissioned a study to identify and project the demand for short-term accommodation facilities in the City of Logan. Short-term accommodation includes hotels and serviced apartments. The full report, completed as at January 2019, examines the existing mix of short-term accommodation within Logan and surrounding areas and explores the fundamental demand drivers and projected growth for corporate, education, events and leisure accommodation needs.
Based on the evidence in this study, there is a demonstrated gap for branded, business style and specialist hotel and serviced apartment accommodation facilities in key locations across the City of Logan.
Opportunities identified include –
- Business travel market.
- Sport and events market.
- A growing tourism cluster in Beenleigh with key attractions such as Zarraffa’s Coffee/Distillery Road Market, Beenleigh Artisan Distillery, Spirits of the Red Sand and Beenleigh Historical Village.
- Short-term accommodation related to health and social assistance (e.g. Medi-hotel).