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Unlocking Your Global Opportunities – Export Readiness Program

6 August 2024 9:30 am - 12:30 pm

Exporting to international markets is often more complex than selling locally or even regionally. You must comply with international trade regulations, meet international product standards, and manage your exports effectively through careful planning.

If you are looking to export or have just started engaging in international trade, this program will give you the confidence and know-how to navigate your cross-border trade.

Ai Group Export Readiness Program aims to prepare businesses for successful international expansion. Participants will gain practical knowledge and skills to engage in international trade.


In the Export Readiness Workshop, you will learn about:

1. Introduction to Exporting

  • Benefits & challenges of export and identifying areas for improvement.
  • The export processes and importance of planning

2. Export Market Research and Analysis

  • Conducting market research, identifying export opportunities, and analysing market trends
  • Learn to leverage Australia’s Free Trade Agreements

3. Export Legal and Regulatory Considerations

  • Navigating export regulations, licenses, and permits.
  • Protecting Intellectual property rights

4. Product Adaptation and Localisation:

  • Adapting products or services for foreign markets.
  • Cultural considerations and localization of marketing materials.

5. Logistics and Supply Chain Management:

  • Shipping methods and freight forwarding
  • Incoterms and their implications
  • Dealing with export documentation

6. International Marketing and Promotion:

  • The importance of an export marketing strategy.
  • Utilizing digital marketing, social media, and trade shows.
  • Building relationships with distributors, agents, and partners

7. Risk Management & Mitigation:

  • Identifying and managing export risks
  • Strategies for minimizing risks.
  • Next steps in exporting



202 Boundary Road
202 Boundary Street
Spring Hill, QLD 4000 Australia
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202 Boundary Road
202 Boundary Street
Spring Hill, QLD 4000 Australia
+ Google Map