Business Digital Improvement Program

Logan City Council is proudly supporting local tourism and hospitality businesses to improve their ability to reach new customers and showcase the attractions and experiences they offer. This program is provided through the jointly funded Commonwealth-State Disaster Recovery Funding Arrangements (DRFA).  

Learn essential digital skills to grow your business, work smarter​ and contribute to Logan’s tourism vision!

About the Business Digital Improvement Program

Logan City Council has partnered with leading industry training organisation Tourism Tribe to deliver a tailored support program that will arm you with knowledge, skills and support so you can implement growth-focused digital strategies and tools into your marketing and social media.

The Business Digital Improvement Program will provide Logan tourism and hospitality businesses with FREE training and support, valued at $2,000!

By completing the full program, you are then eligible to receive a FREE photoshoot valued at $700 to capture hero images and content for your use and promotion. These images will also be utilised for future marketing activities by Logan City Council.

View the Guidelines and Eligibility for this program.

The program includes:

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Digital business assessments

Your business will benefit from a comprehensive Digital Engagement Health Check™, a thorough evaluation designed to assess various aspects of your digital presence. Through this process, you’ll receive a user-friendly report that delves into your online performance. The goal is to provide you with recommendations to enhance your digital strategies and your online impact. Embark on a journey with us towards digital excellence and unlock your business’s full potential.

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3 x In-person workshops

Practical and inspiring half-day workshops will be included throughout the program, covering strategies and tactics for effective and efficient digital marketing. You will learn how to improve your rankings on Google, leverage online reviews, improve your customer’s online journey with your business, simplify your social media and get more value from your efforts and access essential platforms for quality exposure in the tourism marketing landscape.

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2 x Personalised coaching sessions

Boost your business with two one-on-one personalised coaching sessions, blending expert digital marketing advice with focused attention on your unique business needs. Benefit from customised action plans, real-time feedback, and strategies specially tailored for your business, ensuring your online presence thrives. Don’t miss out on the opportunity to receive tailored guidance from industry experts to enhancing your digital presence!

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Access to a supported online course library

During the program, you will experience the unparalleled advantage of the Tourism Tribe Digital Academy that’s all about quality, practical online courses integrated with unmatched support! Their team of seasoned tourism pros and business gurus have meticulously crafted training videos, courses, templates and resources based on real-life tourism business experiences and top-notch practices.

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Fortnightly group coaching sessions

As a privileged member of the Tourism Tribe Digital Academy, you’ll tap into a golden opportunity to join fortnightly online group coaching sessions. These are incredibly beneficial as they provide a platform to have your questions answered by experienced coaches and share the experiences of other small businesses, fostering a supportive community of mutual growth and knowledge exchange.

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BONUS Photography Session

Upon completion of all assessment workshops and training sessions, each eligible business will receive a 1-hour photoshoot by a professional photographer to capture hero images of your business. This personalised session aims to enhance your online presence by providing you with high-quality imagery tailored to showcase the essence and uniqueness of your business, elevating your brand identity and captivating your audience.

Examples of the photoshoot

Applications have now closed

This program is limited to 25 businesses.

Application period was between 27 February 2024 and 22 March 2024.

Logan City Council will notify successful applicants on 25 March 2024 via email.