The City of Logan is a relatively young city and is emerging and benefiting from its proximity to Brisbane and the Gold Coast. With its population now approximately 326,600 residents, more tourism investment opportunities are being presented to the city because of location and residential growth. Strengthening our tourism sector makes our economy more productive, creates jobs and improves our quality of life.
Investment opportunities can be found across a number of areas with a priority on short term accommodation, cultural, food and sporting experiences.
Logan Destination Management Plan 2018-2022
Four game-changing tourism projects designed to boost visitor numbers to the City of Logan are the cornerstone of Logan City Council’s new Destination Management Plan (DMP). The plan will build on Logan’s already strong visitor base, including those who attend sports and cultural events and visit friends and relatives.
To activate Logan's vision for its visitor economy, recommended priorities include: a branded hotel or serviced apartment complex; destination holiday park; adventure water park; and a riverine discovery centre. Identified activation categories include events, food tourism, accommodation, marketing, and attraction and experience opportunities. In addition to this, there is a need for strong governance and partnerships.
Accommodation Investment Opportunities in the City of Logan
Logan City Council commissioned a study to identify and project the demand for short-term accommodation facilities in the City of Logan. Short-term accommodation includes hotels and serviced apartments. The full report, completed as at January 2019, examines the existing mix of short-term accommodation within Logan and surrounding areas and explores the fundamental demand drivers and projected growth for corporate, education, events and leisure accommodation needs.
For results of the study and key investment hotspots, access the Accommodation Investment Opportunities in the City of Logan (PDF 14686 KB) document.
Development incentives in Logan for Hotel Development
From 1 March 2017, eligible developments in parts of the city that Logan City Council has targeted for commercial growth will receive financial incentives to build in Logan. New hotel developments that achieve a 3.5 to 5 star rating could seek to have their infrastructure charges deferred (PDF 54 KB). In addition, new non-residential developments in certain parts of the city could avoid the charges altogether if the development is within an existing building.
More information about the changes to Council's infrastructure charges policies are available on Council's Infrastructure Planning & Charging webpage, or contact us on 07 3412 4888 or email email@example.com.
Tourism investment in Logan
Tourism Investor Support - Logan City Council provides facilitation services to potential investors including:-
- Assistance with site selection and site visits
- Information on market trends
- Assistance with the development application process
- Coordinated one-stop-shop assistance for major projects
- Introductions to local companies and service providers
- Facilitation of meetings with key local and state tourism stakeholders
- Situation Analysis, experience development and Destination Marketing
Logan City Council works closely with the state and regional tourism organisations who provide leadership to help make our region an attractive destination for tourists, investment and events.
Regional tourism information/resources
Brisbane Marketing is the regional tourism organisation responsible for implementing marketing strategies to promote the Greater Brisbane region, including Logan, as an emerging destination.
Phone: 07 3006 6200
State tourism organisation
Tourism and Events Queensland is a statutory body of the Queensland Government and the state's lead marketing, destination and experience development and major events agency.
The Tourism and Events Queensland agency can assist with further information on:-
- Industry resources, research and market data
- How to guides
- Experience development
- Big marketing guide and marketing campaign opportunities
- Going digital
- Obtaining a grant
The Department of Innovation, Tourism Industry Development and the Commonwealth Games works with its partners, Tourism and Events Queensland and the Queensland Tourism Industry Council, to strengthen and grow Queensland's visitor economy.
The Department ofInnovation, Tourism Industry Development and the Commonwealth Games assists with the following:-
- Tourism Investment Attraction
- Tourism Planning and Development
- Tourism Policy and Strategies
- Major Events
Project Proponent Support
Business Queensland - A series of online masterclass webisodes have been developed to assess your investment opportunity, type of assistance required and investment partner sought for tourism infrastructure projects in Queensland. The Workbooks to accompany the webisodes are also available to download.
Disaster Management Resources
Council has developed the Disaster Preparedness for Tourism and Accommodation Providers Guide (PDF 1744 KB) to support and assist local tourism operators within the City of Logan to plan for, respond to and recover from the potential impacts of disasters and emergencies in the local area.
The guide is relevant to accommodation providers such as hotels, B&B’s, motels and privately let tourist accommodation properties, along with operators that have daily visitors who may not be familiar with the area. This guide provides information to support the development of a Business Continuity Plan (PDF 978 KB) that considers not only the impacts to your business, but also to your visitors, and how to support your visitors during potential disaster events.
For more information or assistance contact:-
Phone: +61 7 3412 4888
Logan Office of Economic Development
150 Wembley Road
Logan Central QLD 4114