Entrepreneurship Seminar Series - Consumer led design for business growth

16 Apr 2019 5:00 pm - 7:15 pm

Are you solving your customer’s problems?  

This seminar will build your expertise on how to future-proof your business model. Our key speakers will highlight the importance of how and why identifying your consumers’ behaviours is crucial to shaping the best solutions.

An emphasis on empathetic design is a key focus of this seminar and how the use innovative technology to assist in consumer research.

The evening will offer key insights on:

  • How to incorporate design thinking techniques to better understand your consumers in shaping product/service offerings.
  • How this shifts your marketing model in helping to understand your target audience and reach their needs. 

Dr Julienne Senyard

Julienne is skilled in analytics, research design, qualitative and quantitative research in entrepreneurship, lecturing, and public speaking, Julienne is an experienced academic with a demonstrated history of working both as an entrepreneur and in the higher education industry. Her work showcases crossovers with social entrepreneurship and social marketing. 


Entrepreneurship Seminar Series Banner

Join us each month as we hear from leading academics and industry experts, as they cover a wide range of business topics relevant for 'start up' businesses and small to medium enterprises. Prior to the presentations, attendees have the opportunity for networking with like-minded professionals.

Held at the Griffith University Logan campus, each seminar covers a specific independent topic. It is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses. 

Proudly Supported Advance Queensland     LOED Joint Logo 

 
Date 16 Apr 2019 5:00 pm - 7:15 pm
Location Griffith University Logan Campus - L06 Auditorium
Street address 68 University Dr, Meadowbrook
Cost Free
Contact name Celeste Alcaraz
Contact phone 07 3382 1361
Contact email c.alcaraz@griffith.edu.au
Organisation Griffith University, Logan Office of Economic Development
Website link https://events.griffith.edu.au/d/w6qx9t/

Let’s talk!

Phone: +61 7 3412 4888
Email: loed@logan.qld.gov.au

Logan Office of Economic Development
150 Wembley Road
Logan Central QLD 4114