Entrepreneurship Seminar Series - Consumer led design for business growth
Are you solving your customer’s problems?
This seminar will build your expertise on how to future-proof your business model. Our key speakers will highlight the importance of how and why identifying your consumers’ behaviours is crucial to shaping the best solutions.
An emphasis on empathetic design is a key focus of this seminar and how the use innovative technology to assist in consumer research.
The evening will offer key insights on:
- How to incorporate design thinking techniques to better understand your consumers in shaping product/service offerings.
- How this shifts your marketing model in helping to understand your target audience and reach their needs.
Dr Julienne Senyard
Julienne is skilled in analytics, research design, qualitative and quantitative research in entrepreneurship, lecturing, and public speaking, Julienne is an experienced academic with a demonstrated history of working both as an entrepreneur and in the higher education industry. Her work showcases crossovers with social entrepreneurship and social marketing.
Join us each month as we hear from leading academics and industry experts, as they cover a wide range of business topics relevant for 'start up' businesses and small to medium enterprises. Prior to the presentations, attendees have the opportunity for networking with like-minded professionals.
Held at the Griffith University Logan campus, each seminar covers a specific independent topic. It is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
|Date||16 Apr 2019 5:00 pm - 7:15 pm|
|Location||Griffith University Logan Campus - L06 Auditorium|
|Street address||68 University Dr, Meadowbrook|
|Contact name||Celeste Alcaraz|
|Contact phone||07 3382 1361|
|Organisation||Griffith University, Logan Office of Economic Development|
Phone: +61 7 3412 4888
Logan Office of Economic Development
150 Wembley Road
Logan Central QLD 4114