Whether you are in the concept phase, business as usual, or in the middle of an unprecedented event like COVID-19, you need to understand the one question consumers ask when deciding to purchase a product or service: ‘What’s in it for me?’
This seminar explores the consumer decision-making process in times of change and offers tools on how to unravel the ‘What’s in it for me?’ question through data interrogation. You will learn how businesses can gain an insight to their customer’s mindset and, through that, demonstrate that they provide the solution to their customer’s needs.
Join us in this webinar to share your thoughts about understanding consumers in the current crisis and for future impact. Registration is essential.
Preparing your business for the future
This year the series continues to bring you expert-led seminars featuring key academic and industry expertise, giving you the opportunity to learn the core skills, crucial to doing business in the 21st century, including many topics covered in a traditional MBA.
Stay ahead of the crowd with our exploration of how to build, manage and lead an innovative small to medium business. And continue your growth learning about digital and impact innovation.
This series of free seminars will continue to strengthen your collaborative network while providing a toolkit to guide successful decision-making for the future of your business.
The 2020 Entrepreneurship Series is proudly supported by: