Whether you are in the concept phase or business as usual, you need to understand the one question consumers ask when deciding to purchase a product or service: ‘What’s in it for me?’
This seminar explores the consumer decision-making process and offers tools on how to unravel the ‘What’s in it for me?’ question through data interrogation.
Preparing your business for the future
This year the series continues to bring you expert-led seminars featuring key academic and industry expertise, giving you the opportunity to learn the core skills, crucial to doing business in the 21st century, including many topics covered in a traditional MBA.
Stay ahead of the crowd with our exploration of how to build, manage and lead an innovative small to medium business. And continue your growth learning about digital and impact innovation.
This series of free seminars will continue to strengthen your collaborative network while providing a toolkit to guide successful decision-making for the future of your business.
The 2020 Entrepreneurship Series is proudly supported by: