This problem solution seminar is led by Associate Naomi Birdthistle, Griffith Business School, Department of Strategy and Innovation, who will be discussing the importance of concept evaluation and testing and the marketability of it. This will be supported by real world business cases Naomi has encountered and offers different methodologies of concept evaluation and mechanisms to understand, pivot and provide viable solutions in the market.
Derek Smith, Technical Manager of the Advanced Design and Prototyping Technologies Institute (ADaPT 1.0) furthers the discussion on validation through prototyping techniques and provides expertise on methods to bring your innovative concepts to market. Derek will provide examples of how he has helped entrepreneurs and businesses commercialize their business idea through the use of prototypes developed through ADaPT 1.0.
The evening concludes with Jane Kearney, Queensland Assistant Business Development Manager for AusIndustry providing advice on navigating government assistance that is available for small to medium businesses. Jane will provide information on small business and startup support, and grants and resources to help businesses innovate and grow.
The event is free, light refreshments will be served on the evening. Registration is essential.
Join us each month as we hear from leading academics and industry experts, as they cover a wide range of business topics relevant for ‘start up’ businesses and small to medium enterprises. Prior to the presentations, attendees have the opportunity for networking with like-minded professionals.
Held at the Griffith University Logan campus, each seminar covers a specific independent topic. In addition, in 2019 practical workshops will be held intermittently to help apply knowledge gained. It is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.