Building a business in one thing but knowing how to build your brand at the same time is a completely different challenge. Join us as we explain and discuss a process the big companies use called ‘brand architecture’ and learn who you are, who you want to be and how you need to present and communicate to your target customers.
- Identify the ‘brand archetype’ of your business
- Learn how that should impact your communication and visual presence
- Identify quick tasks you can do to create consistency in your brand
- Create a 1-page brand strategy that you can take and integrate into your business.
This is a BYOD (bring your own device) workshop as we will be actively working on your computer. If you don’t have a laptop, worksheets will be provided where appropriate.
Michelle Fragar is a world-class marketer having run global marketing departments, and she is excited to be able to share her knowledge with you. She is at the forefront of marketing trends and strategies, holding a position on the Queensland Committee of the Australian Marketing Institute. Michelle also holds a Bachelor of Business (Marketing) and has over 19 years experience in dedicated marketing roles. She now runs her own marketing and advertising agency, BRANDiT, helping Gold Coast businesses achieve in a local – or if they dream big – global market.
Don’t forget to complete the Queensland Digital Scorecard first (recommended).
You can provide a link to your Digital Scorecard results during registration, and this will give your advisor valuable information about your digital needs.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
Are you a small business needing support? Click to register your interest in being a participant in the ASBAS Digital Solutions program.
Business Station has partnered with RDA Logan & Redlands to deliver the Australian Small Business Advisory Services (ASBAS) Digital Solutions program across most of Queensland.
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Jobs and Small Business and the Commonwealth Department of Industry, Innovation and Science for program evaluation and reporting purposes and; they may be approached by a representative of the Department of Industry, Innovation and Science to complete a survey on the services provided.