Prior to the outbreak of the coronavirus, 1.4 million Chinese tourists accounted for the largest segment that visited Australia annually while 164,000 Chinese students made up Australia’s largest cohort of international students. Additionally, driving Chinese investment in Australia was $8.2 billion as of 2018.
While the impact of COVID-19 has devastated many sectors of the Australian economy, it will pass and the attraction Australia presents to Chinese students, tourists, consumers and investors will remain.
For this reason, ACBC has designed the Ready To Rebound online training course to ensure that when the China opportunity returns to Australia, small-medium enterprises, service providers and local government are ready to capture its potential as a part of recovery strategy.
The Ready To Rebound course will be delivered online and made interactive to participants to engage with the industry professionals and case studies who will share their insights on how Australia can be best prepared to host and meet the needs of Chinese visitors.
This is the first in a series of ACBC Courses with the next course focused on SMEs and export
In the inaugural Ready to Rebound session, we look at the big picture of what drives Chinese interest in Australia and what sets Chinese tourist behaviour apart from other countries. With tourism expected to face a difficult year in light of COVID-19, we explore what firms can do to put themselves in the prime position for when Chinese tourists inevitably return to Australian shores.
Start Date: Friday, June 5th
When: Every 2nd Friday at 2:00pm. 6 sessions in total.
Registration: Click here
Complimentary – fees waived due to COVID-19
(Normal price: $25 / session
$125 / course – 6 sessions)
$40 / session
$200 / course – 6 sessions