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ACBC Courses: Ready To Rebound – Session 2. Adapting your business to Chinese culture

19 June 2020 2:00 pm - 4:00 pm

- Free – $200

Understanding unique Chinese preferences and behaviour is fundamental to a business looking to cater to Chinese customers. In this session, we’ll take a look at the major elements that set Chinese behaviour apart and how Australian firms have implemented Chinese cultural strategies effectively that can guide your own business’s China engagement.


Prior to the outbreak of the coronavirus, 1.4 million Chinese tourists accounted for the largest segment that visited Australia annually while 164,000 Chinese students made up Australia’s largest cohort of international students. Additionally, driving Chinese investment in Australia was $8.2 billion as of 2018.

While the impact of COVID-19 has devastated many sectors of the Australian economy, it will pass and the attraction Australia presents to Chinese students, tourists, consumers and investors will remain.

For this reason, ACBC has designed the Ready To Rebound online training course to ensure that when the China opportunity returns to Australia, small-medium enterprises, service providers and local government are ready to capture its potential as a part of recovery strategy.

The Ready To Rebound course will be delivered online and made interactive to participants to engage with the industry professionals and case studies who will share their insights on how Australia can be best prepared to host and meet the needs of Chinese visitors.

Details

Date:
19 June 2020
Time:
2:00 pm - 4:00 pm
Cost:
Free – $200
Event Category:
Website:
https://www.eventbrite.com.au/e/ready-to-rebound-acbc-course-tickets-104499689384

Organiser

Australia China Business Council Queensland

Details

Date:
19 June 2020
Time:
2:00 pm - 4:00 pm
Cost:
Free – $200
Event Category:
Website:
https://www.eventbrite.com.au/e/ready-to-rebound-acbc-course-tickets-104499689384

Organiser

Australia China Business Council Queensland